Interview #1- In my quest to understand the demographics of my idea
more I lined up 3 more interviews with people who could not cook but were
looking for ways to learn. The first person I talked to was Lilyana P. a junior
computer science major who does not know how to cook but wants to learn. After
the interview started, I explained the concept of my idea and everything that
is included with the cooking class. Then I asked my first question which was “So
say you’re learning how to cook, and you have a selection of options that will
teach you. What are the factors that will influence your choice of product and
what are some alternatives you have looked at?”. After some deliberation, she
responded with “The only thing I am looking for really is a way to learn to
cook so if the option I chose can show me how to cook in a clear and concise way
that’s all that really matters to me.” As for the alternatives she has looked
at so far, she said she was going to use YouTube cooking recipes until she
realized that they made the work look easier than it actually was going to be. She elaborated that originally, she wanted to learn how to cook through YouTube because it was free and she could do it from home, but she felt she didn’t actually learn how to cook, she was just watching another person cook. The
second question I asked was “Would you rather have the way you learn how to
cook be online or hands on, and how would you pay for it?” She said, “I wouldn’t
mind either as long as it keeps me interested, and I would probably use my
debit card to pay.”. The final question I asked was “What lets you know that
your purchase was a good decision on your part?”, and she told me that as long
as the product she purchased fulfilled the need she bought it for then she would
say it was a good purchase.
Interview #2- The second person I interviewed was Sristina B. who
is a junior psychology major that is also looking for a way to learn how to
cook. I started out the interview explaining what my cooking class was and what
it offered. After I asked the first question (So say you’re learning how to cook,
and you have a selection of options that will teach you. What are the factors
that will influence your choice of product and what are some alternatives you
have looked at?) Sristina said, “The number one factor that matters to me is the
recipes that I learn, if the recipes are delicious and easy then I stick with
that alternative.” When I asked what alternatives to learn how to cook she had
explored she said that she went to a cooking class in a culinary store called Sur
La Table in South Florida but she felt that she was not learning just going
through the motions also the amount of time she spent cooking the meal herself was
minimal. Next, I asked the second question (Would you rather have the way you learn
how to cook be online or hands on, and how would you pay for it?) and she immediately
said that she was a more hands-on person. “If I don’t actually do the cooking
myself how am I going to learn how to cook in general? I don’t think I am
actually even retaining the info.” She also said that if the product cost
less than 10 dollars, she would pay cash but above 10 dollars she would use her
debit card. I then asked Sristina the last question (What lets you know that
your purchase was a good decision on your part?) to which she answered “I feel
like a purchase was a good purchase to me if it was something that lets me invest
in myself. If its something that adds a bit more enjoyment in my life, then to
me, it’s a good purchase.”
Interview #3- After two interviews I felt as if I was getting
closer to understanding what my customers would be looking for. I also
understood the concepts I was talking about and the questions I was asking were
helping me formulate my conclusion. The last person I spoke to was Valentina L.
A junior and sociology major here a UF who also wants to learn how to cook.
First, I explained what my cooking class was, what we offered and the
information I was trying to collect. I then asked my first question and
Valentina said that “The factors that I would be looking for are entertainment
value, and the amount of content matches the price I am paying.” We then talked
about the alternatives she has used in order to learn how to cook and she said that
she had actually visited the culinary club here at UF. She said that she was underwhelmed
because they handed them papers with what they were eating and the ingredients,
but she never touched a cooking material at all. Next, I asked the second
question she then said “Online or in person doesn’t really matter to me as long
as the product shows me the proper way to cook and actually explains how to do
the actions they show then I would not mind paying for a cooking class.” In
order to pay Valentina said that she would use her credit card in order to
build her credit. I asked Valentina the last question and she responded with “I
know a purchase was a right decision if I can share it with the people I care
about, the ability to cook would be something I could share with all of my friends
and family to me that would be a good purchase.”
Conclusion- Overall this assignment gave me priceless knowledge
that will help cultivate my idea even more. This set of interviews showed me that
a personal push will always get people cooking but, in order to get more people
to join my idea, I have to relate that personal idea to other people. Because when
people have that connection it makes your idea more relatable to them. Also, I
learned that the quality of the teaching will be a large factor in how people
react to the product.
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