Business Name: Gator
Garnish
Opportunity: My
opportunity is called Gator Garnish and I created it to fulfill a dream. I have
loved cooking as a hobby since a small child and as soon as I could I started
cooking. I started with small things like pasta then I moved and now I am an experienced
home cook. This skill became extremely important to me when I entered college.
I saw the type of food that was in the food halls and I knew that it was not
the right food to be eating. I am extremely thankful I could cook because
it has helped me in so many situations where I was hungry, and I needed a meal countless
time. As I moved on though I saw many young adults that just did not know how
to cook. I would ask why they never learned how to cook, and they said it was
either because they were too lazy to learn, or their parents simply did not teach
them. This and the uprising of fast food and restaurants with delivery services
such as Uber eats, and Bite Squad have more and more young adults not learn how
to cook. This is why I created Gator Garnish. I wanted a way for young adults
to have a safe and fun way to learn the joys of cooking themselves without any
other cook limiting their ability. I wanted young adults to actually have a way
to learn how to cook and not just have gluten-free cookies shoved in their face.
This is an opportunity that will be here for a long time, and the need for
young adults to learn how to cook will only grow from here on out.
Innovation:
Culinary classes are not a new thing; they have been
things for a very long time however the quality of teaching they provide is
another story. Most of the culinary classes I have been to have cut corners and
done everything in their power in order to maximize profit for themselves. Why
is my class different? Because the emphasis is on the student, the student is
the top priority. My job is to teach how to enjoy cooking and that means I give
the best teaching and materials I can to the student. Other cooking clubs and
classes don’t even let the student cook. They just prepare the meal in front of
them then lets the crowd try small serving sizes of the food. That is not the
joy of cooking. To me, if someone joins a cooking class its because they want to
learn how to cook, that is why in my club the main priority is making the student
is in control of the meal at all times. There should not be a moment where the student
should wish they were actually learning or cooking. When they finish that meal,
it should be because of their own hard work. That is the difference between my
club and the others. Other culinary clubs focus is showing that food tastes good.
My priority is showing the student that they made that food taste good. But the
class is not the only thing they receive. For only seven dollars a month the
student gets access to the class every week, along with access to our patreon
page. The club patreon page will have updates for the class and dozens of
regular and video recipes that I will not teach in class. Also on Fridays once
a month we will take the meal that the students cook and use them to feed the
less fortunate. This is a value that other culinary clubs would charge hundreds
of dollars for. Yet my club is offering all of this for seven dollars. The value
is what distinguishes my clubs from others.
Venture
Concept: The need that I
am trying to address with Gator Garnish is the rising epidemic of young adults
not cooking, and to try to give back to the community. I hope to solve this
issue by providing a cheap cooking class that’s run by young adults in order to
show the joys of cooking and help young adults be more independent. I will do
by providing a safe and enriching environment with fresh high-quality
ingredients, the recipes will be taught by individuals with cooking and
teaching experience and there will be enough food for leftovers as well.
The
three minor elements: First my
most important service or resource in my club will be the community giveback
day. Even though the need for volunteers is so great barley any young adults do.
Also, when it comes to food the less fortunate are almost mocked every day with
how much food the U.S waste daily. The ability to feed another less fortunate
person is something that brings any new young adults to the club ready to learn.
The next venture I would like to pursue is competitive cooking shows, for
example, I take 4 novice young adult chefs and have them cook meals for a panel
of judges and we give them super expensive and high-quality materials to cook
with. Either that or becoming a YouTube personality like Binging with Babish.
Finally, to be completely honest I am not really sure where the venture would
go personally my mission is to teach how to love cooking. If the venture
becomes wildly popular and more and more class kitchens open up in Florida that
would be the endgame. But overall my mission for the venture is to help young
adults grow more independent and mature through cooking. Everything else
hopefully will fall in line after that. Where I want to be in life is helping
people learn to love what they cook that means my place will be at the head of
Gator Garnish I just hope to be able to use what profit I make back towards
helping the student and improving the class for the students. Because this is
my mission I believe the venture will achieve my vision if I do what I need to
do to provide for my students.
I like the idea that you have and I think that your goals of pursuing becoming a YouTube personality is a good idea. YouTube would be a great way to get Gator Garnish out into the world and have it be better known. I would be interested to know if you will have certain classes specific to certain dietary needs, or if the recipes would be adjustable. Also, I would suggest thinking more about how you will price your business.
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